I can not remember the name of the lead figure but if you have a scope around the FWBO site the name is there and some info on it. also the dalai lamas web page has info about it.
it is mainly the lower classes which are responding as far as I am aware.
PS was it you who lives in wales looking for a local Theravada monastery?
Blog, Suttas, Aj Chah, Facebook.
He who knows only his own side of the case knows little of that. His reasons may be good, and no one may have been able to refute them.
But if he is equally unable to refute the reasons on the opposite side, if he does not so much as know what they are, he has no ground for preferring either opinion …
He must be able to hear them from persons who actually believe them … he must know them in their most plausible and persuasive form.John Stuart Mill