Good talk and from a capitalist, so he knows how it is run. A few years back during the height of the recession, a large hardware chain (Home Depot) wanted to come to some areas of Northern Los Angeles and open a few new large stores. Hundreds, perhaps thousands complained that the big-evil company would be taking away jobs from the poor and middle class and that they don't treat the workers good, etc.
Being a capitalist myself, I knew that the big company, although it is true does not always provide the best benefits; however they do hire hundreds, perhaps thousands of people. The poor and middle class were defending the many small businesses and the mom-and-pop hardware stores in the area. Those mom-and-pop stores don't hire anyone! As the talk mentions, capitalists hire people as a last resort -- they only do so when they are too big to run it themselves.
The real job creators as the talk mentions -- are the consumers and then when the store gets too big, the capitalist must hire staff to run his/her operation.