Not sure who you are addressing, alan. I don't recall anyone advocating emotional approach over a rational one here.
By emotion, I mean all feelings, ie what is not purely memories, sensations, logical considerations or processes. Not really a proper definition, I know, but I think we sort of know what is being talked about here.
Not all choices, some choices are very rational, of course. I guess in order to see the extent to which emotions are in charge, we first have to make peace with them, accept them, respect them, "bring them back into the fold."
Some of the vehemently rational characters whom I've know refuse to do that and continue behaving in deeply irrational ways while being totally oblivious to this fact.